Monday, October 1, 2007

i'm not gonna lie, i stole this from pitchfork

Okay people! Take a couple deep breaths, count to 10, switch the caps lock off, clean up the triple espresso you just spit all over the computer screen, and check this: that new Radiohead album, In Rainbows? The one that the world knew practically zilch about 24 hours ago? The one that drops digitally (DRM-free, no less!) in nine days, for a price of your own choosing? The one that's also coming out in a deluxe "Discbox" in December? Well, it's also coming out in good, old fashioned CD format early next year.

No word on when exactly or through which label-- if any label at all-- but that's the news thus far from the band's publicist.

So, let's sort this whole mess out, shall we? You will eventually have three ways to pick up the seventh Radiohead LP, the Nigel Godrich-produced In Rainbows. It all depends how much you want to pay, which goodies you'd like, and how soon you want the tunes. Observe:

1. As a DRM-free mp3 download, beginning October 10 (and available for preorder now), via www.inrainbows.com (interestingly enough, last week's RickRoll, www.radioheadlp7.com, now directs here as well). This version contains the 10 tracks that comprise In Rainbows, and you can pay whatever the hell you want for it. This is basically the band leaking the album and asking you for a donation to access it.

2. As part of a deluxe "Discbox", available for preorder now and shipping in December. In addition to the 10-track In Rainbows on CD, you also get the release on LP and as a digital download, plus an enhanced bonus CD packed with eight more tracks, photos, and artwork (and an LP of the bonus tracks), plus art and lyrics booklets and some nifty looking packaging. This thing costs £40.00/$81.00.

3. As a traditional CD, available in early 2008. This will presumably cost as much as traditional CDs tend to cost.

What Radiohead's doing here is actually pretty cool. Rather than preface their new album's release with the usual three months of press ballyhoo, only to have it leak at some random time before it comes out, they've kept it completely under wraps, then essentially gone and leaked it themselves. What's more, they've turned this into a moral question of sorts, by giving us the freedom to pay actual money for what amounts to an album leak.

Only a band in Radiohead's position could pull a trick like this. Well played, gentlemen.

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